Sunday - January 19, 2020
Consumer Affairs and Civil Supplies

FMCG giant Britannia Industries Limited has evinced interest in setting up an agro-processing facility in Chittoor district.

Britannia managing director Varun Berry called on Chief Minister N. Chandrababu Naidu here in Vijayawada.

During his meeting with the Chief Minister, Mr. Berry said that the company is planning to commission the phase 1 of the project in Chittoor district with an investment of Rs. 125 crore by the end of 2016.

“We want to zero in on a location which helps us serve markets in Chennai and Bengaluru,” Mr. Berry told the Chief Minister. Responding to Mr. Berry, the Chief Minister said that they can finalize Chittoor district which allows the company to serve Chennai and Bengaluru markets.

In conversation with Mr. Berry, the Chief Minister explained the advantages and opportunities in Andhra Pradesh. “We are focusing on agriculture and allied activities like Horticulture, livestock, fisheries, dairy and poultry whose estimated growth rate for 2015-16 is 24% with Rs.1.87 lakh-crore against 1.43 lakh-crore in 2014-15,” the Chief Minister said, adding that the company can also explore options in the dairy sector.

In Andhra Pradesh, the Chief Minister said, the government is working to strengthen the Self-help Groups (SHGs). “To improve dairy production, we are giving back-end subsidy on fodder cultivation. SHG women will measure the yield from each animal and the fodder cultivation will be planned according to the yield,” the Chief Minister explained.

Andhra Pradesh has the advantage in the fisheries sector, the Chief Minister said, continuing that the state stands at the top in shrimp production and wants to lead in exports of sea-food. “Our long coast on the East, abundant water and 14 ports give us the opportunity of being the logistics hub of South East Asia,” he added.

Meanwhile, Mr. Berry informed the Chief Minister that 75% of the company’s business comes from biscuits while the remaining business in cakes, dairy and rusk. During his conversation with the Chief Minister Mr. Berry appreciated the Chief Minister’s vision for Andhra Pradesh and said that the state will become the top state within 10-15 years.


In a first-of-its-kind in the country, Andhra Pradesh State Public Distribution System will soon become 100 % e-POS enabled state.

In a review meeting on Price Monitoring, Consumer Affairs, Food and Civil Supplies held at the Secretariat, Chief Minister Chandrababu Naidu directed the officials to install iris-recognition equipment, bio-metric and finger print-enabled e-POS machines across the state by October.

The Chief Minister was informed that 7,595 e-POS devices-cum-electronic Weighing Machines were installed at Fair Price shops in the state. Due to this, the government has been able to save Rs 88.51 crore between May and July 2015. “If the entire state is e-POS enabled, we can save up to Rs 1,000 crore per annum,” he added.

The state government is also planning to make crop-specific interventions by making agriculture and allied activities one of the crucial growth engines for the state. “For instance, study how banana can be used to add value apart from focusing only on Tissue Culture. Similarly, coconut too has many uses. Work on crop-specific interventions and focus on cluster-based approach,” the Chief Minister said, in a review meeting on agriculture and allied activities.

The total area in which horticulture is being carried out in the state is 16.26 lakh hectares with a total production of 255.69 metric tonnes (including fruits, vegetables, flowers, plantation crops, spices and medicinal/aromatic plants).

Focusing on the “More Crop per Drop” theme, the Chief Minister directed officials to increase micro-irrigation area in the state while simultaneously working on drought mitigation measures.

The micro-irrigation potential in the state is nearly 10 lakh hectares. The micro-irrigation target for this year, however, is set at 1 lakh hectares.

Informing the Chief Minister about the impact of drought on horticulture crops, officials said that 54,735 hectares were affected due to drought in 6 districts (including 4 Rayalaseema districts, Nellore and Prakasam) of the state.

In these districts, drought mitigation measures were taken by directing farmers to cultivate sweet lime and oranges in 11,515.58 hectares, officials told the Chief Minister.

Responding to this, the Chief Minister suggested officials to motivate community-led drip and sprinkler irrigation that will increase production of horticulture crops.

He also asked officials to collect data from village level to district level, clearly indicating farmer-wise and crop-wise data in every village of the state. “I want to have end-to-end data with necessary steps that include investment, soil health, seeds distributed, fertilizers use, irrigation/water use, productivity and net income (total income – expenditure),” the Chief Minister opined.

Emphasizing on weeding out bogus Aadhar and ration cards, the Chief Minister stressed on establishing a mechanism to rationalize Annapurna Antyodaya Yojana (AAY) and White ration cards to identify genuine beneficiaries.

He also suggested establishing inter-district portability, giving beneficiaries an opportunity to collect ration from any district.

The officials also informed the Chief Minister that 3.64 lakh gas connections were sanctioned under Deepam scheme. The department has also sent a proposal to the Government of India for the sanctioning of 41 lakh LPG connections under CSR scheme of the PSU Oil Companies. If approved, Andhra Pradesh will be declared as 100%-LPG enabled state by foregoing the subsidy on Kerosene.

Minister ParitalaSunita, Joint Secretary to CM Pradyumna and other officials from the department of Civil Supplies and Consumer Affairs were present.

To plug leakages in the supply chain and ensure proper distribution of liquor stocks in the state, Chief Minister Chandrababu Naidu today directed officials to install all vehicles with GPS trackers.

“We need to ensure that supplies are not diverted while vehicles are on their way to retail outlets. All stocks that are being supplied to government-run retail outlets should be tracked. Install GPS trackers in all the vehicles transporting stock and manage the supply chain efficiently,” the Chief Minister said.

Stating that the entire system has to be streamlined within 2 months, the Chief Minister said Hedonic Path Finder System (HPFS) and Hologram Tracking System should be implemented. “The excise department should work on integrating the data in such a way where we know the stocks in depots, distilleries and retail outlets on a daily basis including sales,” he added.

Meanwhile, to bring down accidents in the state, the government will implement a code of conduct that will lay down rules and regulations for drivers in the state.

On the other hand, the state government is toying the idea of setting up an open driving school system where they will take courses on driving and safety. At the end of the course, they will take an exam that will test their skills. “This school will not only fulfil their academic criteria but also be a platform to hone their skills and teach them about road safety.”

The Chief Minister was informed there has been an expression of interest on setting up a Global observatory on Road Safety in Andhra Pradesh.



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